When Bloomberg reported that Apple is preparing to use Google’s Gemini AI model to power the next generation of Siri, the tech world immediately took notice. According to Reuters, Apple plans to license Google’s 1.2 trillion-parameter Gemini model — in a deal reportedly worth around $1 billion a year — to infuse new intelligence into its long-standing digital assistant.
It’s a move that could redefine not just Siri, but the broader landscape of AI-driven experiences on Apple devices.
For years, Siri has been reliable but limited — good for quick commands, but nowhere near the conversational depth or reasoning power of the latest AI models.
Now, Apple is changing course. By integrating Google’s Gemini, Siri could soon gain the ability to:
Understand complex, multi-step requests
Maintain context across conversations
Provide generative, natural responses
Connect actions across multiple apps and devices
In short: Siri may finally become what Apple originally envisioned — an intelligent, adaptive assistant that feels more like a collaborator than a command interface.
Rather than wait for its in-house model to mature, Apple is licensing proven technology to bridge the gap. It’s a strategic admission that innovation speed matters more than pride of ownership in the AI race.
With 1.2 trillion parameters, Gemini represents one of the largest AI models ever built. That scale allows it to capture nuance, reason across longer contexts, and handle multi-modal input (text, image, possibly even voice and video). Plugging that intelligence into Apple’s ecosystem could deliver experiences that feel fundamentally new.
Apple’s strength has always been its hardware-software integration. When you pair that with Gemini’s reasoning ability, the result could be a seamlessly intelligent layer across iPhone, Mac, iPad, Watch, and HomePod — all learning and anticipating user needs.
That’s why this partnership — Siri powered by Gemini — might just be the most powerful combo we’re going to experience.
No partnership at this scale is without friction.
Data privacy and control: Apple has built its brand on privacy; integrating an external AI model raises tough questions about how user data is processed and protected.
Dependence on Google: Even with Apple’s massive leverage, licensing another company’s model is a strategic risk. Apple will need to ensure independence long-term.
Integration complexity: Gemini’s capabilities must fit Apple’s strict performance and on-device processing standards, especially within the EU’s evolving AI regulatory framework.
For consumers, this could be the biggest upgrade in Apple’s history of voice assistants. Imagine Siri that can:
Write your emails while referencing documents on your Mac
Manage a multi-city trip itinerary in real time
Summarise meetings, predict follow-ups, or generate creative content
Speak to you naturally — not as a feature, but as a fluent, personal companion
For developers and businesses, a smarter Siri opens the door to AI-native app experiences, contextual integrations, and automation that extend far beyond current shortcuts or voice commands.
Apple and Google have been rivals for over a decade — but this collaboration represents a new phase of pragmatism in Big Tech. When innovation speed matters more than old rivalries, users win.
As generative AI moves from chatbots to deeply embedded experiences, Siri + Gemini could be the first real glimpse of how AI assistants will work in everyday life — not as separate apps, but as intelligent infrastructure.
Because this time, it’s not just a smarter Siri.
It’s the fusion of Apple’s ecosystem and Google’s intelligence — and that might be the most powerful combo we’re going to experience.